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The Top Five Tools for Creating Eye-Catching Graphics
Content sits comfortably at the foundation of every digital marketing strategy out there. But these days, content comes in numerous shapes and sizes. Visual content has taken center stage as of late....
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How to Brand Your Small Business
There are many small business owners and first-time entrepreneurs who have heard that branding is essential. Although, not many of them know why or how branding works. Regardless, an effective...
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The Key Steps to a Solid Social Media Marketing Plan
It has been a long time since a simple social media presence would suffice when talking about social media marketing. But this is no longer the case. Today, marketers look at the success of social...
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The Benefits of Paid Advertising on Social Media
The remarkable effect that social media has had on the marketing world cannot be overstated. But in more recent years, Facebook (the largest of social platforms) has introduced several algorithms...
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Techniques to Increase your Facebook Engagement
Engagement on social media, be it on Facebook, Instagram, Twitter, etc. translates to any action that users take on your posts. Among these, we can count likes, comments, shares, tags, and check-ins....
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The Top 8 Benefits of Social Media Marketing
Did you know that it’s estimated that there will be around 2.77 billion social media users around the globe in 2019? It’s no wonder that small businesses are turning to social media to market....
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Your Social Media Strategy Should Include YouTube
When we think about social media and social media marketing, we rarely take YouTube into account. But in doing so, many organizations are losing out on great opportunities to reach out to, interact...
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Social Media Marketing – Where Do I Start?
Social media marketing (SMM) is imperative for businesses in the 21st century. Having a social media presence is not just about marketing but also providing authenticity and trustworthiness to a...
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9 Reasons Small Business Owners Need to Work with an Accounting Professional
Did you know that small businesses employ nearly 70% of private sector employees in Canada? Whether you’re a budding entrepreneur or managing a global organization, it is nearly impossible to handle...
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Top 10 Small Business Tax Deductions in Canada
Small and mid-sized firms make up the lion’s share of business in Canada. In fact, they account for 99.8 per cent of all businesses in the country. Since small business is the backbone of the...
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Reaching New Heights: 4 Ways A Bookkeeper Can Help You Grow Your Business
Looking at the numbers for small businesses is discouraging as the majority of them go under in the first 5 years. One of the most common reasons for this is the fact that few business owners know...
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Don’t Forget to Deduct: The Top 9 Tax Deductions for Individuals in Canada
If you owe the Canada Revenue Agency (CRA) for the 2018 tax year, brace yourself for daily compound interest on the balance starting May 2019. The government has to do this to sustain the country and...
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